IKN-2: Industry Keynote II

Over the course of history, media has undergone a series of transformative changes, while significantly influencing society, culture, and politics. From many revolutions to the world wars, media has been instrumental in shaping our perceptions and interactions with the world. Today, the convergence of high-speed connectivity, big-data, cloud computing, and generative AI has provided us with the ingredients needed to transform the end-to-end media workflow from creation, distribution, to rendering and consumption. This talk aims to introduce the defining characteristics of next-generation media. Through demos and examples, I will make a compelling case for a central role for content-awareness in shaping the emerging media technologies. From the inception of media content, through its formats, encoding, delivery, and rendering, content-aware algorithms are set to revolutionize every facet of the media ecosystem. Historically, optimization for human perceptions and broadcast architectures have been central to shaping of media technology. However, content awareness will not only integrate current media optimizations but also account for quantum leaps in network, big-data, and cloud infrastructures. Enabling immersive and engaging consumption through deep personalization will be the key guiding principle of this imminent transformation of the media.