Impacts of SGIG Consumer Behavior Studies of Time-Based Rates on Customer Acceptance, Retention and Response with Peter Cappers

This webinar by IEEE Smart Grid Expert Peter Cappers, will discuss the major findings from DOE analysis of the CBS utility evaluations including: Average peak demand reductions for customers on Critical Peak Pricing (CPP) rates were almost twice the size (21%) than they were for customers participating in Critical Peak Rebate (CPR) programs (11%). However, when automated controls (PCTs) were provided, peak demand reductions were about the same (30% for CPP and 29% for CPR). Opt-out enrollment rates were about 3.5 times higher than they were for opt-in, and retention rates for both were about the same. While demand reductions for opt-in customers were generally higher, one utility found opt-out enrollment approaches to be more cost-effective than comparable opt-in offers due to significantly higher aggregate benefits and lower marketing costs.