Over-The-Air Geotargeting By Local Stations (Video)

Discover Revenue Growth with GeoBroadcast Solutions' ZoneCasting and MaxxCasting Technology.

GeoBroadcast Solution was formed in 2011 to develop innovative and now patented solutions using FM boosters configured in Single Frequency Networks both to improve signal reception within authorized coverage areas and to enable over-the-air broadcasting geotargeting by originating content on FM boosters. While historically the FCC did not allow FM boosters to originate content, they changed this rule last spring to allow stations to do over-the-air geotargeting.

The FCC approved the use of fully synchronized FM boosters to originate content allowing local radio stations to offer over geotargeted news, ads, traffic, weather, and other programming to specific zones served by these boosters. For example, in the San Francisco-San Jose market areas, stations used this technology to create two zones: San Francisco/South Bay and East Bay. Zoned traffic, commercials and community info were geotargeted including ads by Jack in the Box.

Join GeoBroadcast Solutions in this exclusive webinar as they present its ZoneCasting and MaxxCasting fully synchronized FM booster technology in this BTS webinar. MaxxCasting is the underlying technology to create an advanced synchronized booster solution, and ZoneCasting is the technology that allows boosters to originate content.

With the FCC’s approval of ZoneCasting, GeoBroadcast Solutions has been filing FCC applications for stations’ boosters to build out in five markets already announced, five more soon to follow and more after that. In this session, we will also explore the business model and revenue growth opportunities that ZoneCasting and MaxxCasting can provide for your station.