Engaging Your Non Specialist Non Technical Listener in Just Three Minutes Video

In three minutes or less, supported by just one slide, competitors must engage a general audience with their technical work, capturing the listeners’ non-specialist imaginations, providing them with tangible takeaways, and even inspiring them to ask for more! That’s what the IMS 3MT® Competition is all about. Jargon-filled enthusiasm is not enough to hold anyone’s attention for any length of time. To truly engage is effortful: it takes practice and empathy. It’s a challenge. In this Webinar, we will dissect Canxiu Zhang’s winning 3MT®presentation, entitled “Brainwave Analysis for Stroke Detection,” originally delivered at McMaster University’s Department of Electrical and Computer Engineering competition in 2018.”